An application for noni juice (juice of the fruit of Morinda citrifolia L), made under the Novel Foods Regulation (EC) 258/97 was approved on 5 June 2003. This approval applies to the applicant company only and Regulation (EC) 258/97 makes provision for novel foods or ingredients that are substantially equivalent to an existing product to be placed on the market once the applicant has informed the Commission.
In all cases to date, the Commission has required that the applicant first obtain an opinion on equivalence from a Member State. Natures Products requested such an opinion from the UK.
The basis of this request was that the applicant company is the sole supplier of Cook Island noni juice to a company who gained a positive opinion on equivalence from a Member State.
Following an initial public consultation period the Agency, the UK Competent Authority for all novel food issues, decided that Nature's Product Ltd's noni juice meets the criteria for equivalence as defined in Article 3(4) of Regulation (EC) 258/97. A copy of the letter informing the applicant of this decision can be found below.