An application for noni juice (juice of the fruit of Morinda citrifolia L.), made under the Novel Foods Regulation (EC) 258/97, was approved on 5 June 2003. This approval applies to the applicant company only but Regulation (EC) 258/97 makes provision for novel foods or ingredients that are substantially equivalent to an existing product to be placed on the market once the applicant has informed the European Commission.
In all cases to date, the Commission has required that the applicant first obtain an opinion on substantial equivalence from a member state.
Hawaiian Noni LLC has requested such an opinion from the UK. The basis of this request is that Agrinom, the supplier of Hawaiian Noni Juice LLC, is the sole supplier of BPI Austria whose product was authorised in 2004.
Following an initial public consultation period the Agency, the UK Competent Authority for all novel food issues decided that Hawaiian Noni LLC's noni juice meets the criteria for equivalence as defined in Article 3(4) of Regulation (EC) 258/97. A copy of the letter informing the applicant of this decision can be found below.