Noni juice: Neways Inc.

July 2003: Application from Neways Inc. for an opinion on the equivalence of noni juice (from the fruit of Morinda citrifolia L), grown in Hawaii. Awaiting notification.

Following an initial public consultation period and the discussion of this application at the 16 July 2003, 4 February 2004, and 27 May 2004 meetings of the Advisory Committee of Novel Foods and Processes (ACNFP), the UK Competent Authority was content that Neways Hawaiian Noni Juice ingredient meets the criteria for equivalence as defined in Article 3(4) of Regulation (EC) 258/97. This document with details of this opinion can be accessed below.

About noni juice

Noni juice comes from the fruit commonly known as 'noni.' But it's also known as 'Indian mulberry' and 'nonu'.

It is believed to have originated in Southeast Asia and to have been distributed subsequently by ancient voyagers or other means into the Pacific islands, including Tahiti and Hawaii.

The plant is also found in India, Africa and the West Indies.

It resembles a small evergreen shrub or tree that grows from three to six metres. Its fruit are green until maturity, when they rapidly turn to a light yellow and then a translucent white.