Kiwiberry concentrate. EC No. 79

July 2007: Application from Efficas, Inc., to approve Kiwiberry concentrate from the hardy kiwi fruit as a novel food ingredient. Application withdrawn January 2009.


Kiwiberry concentrate is produced by concentrating the hot water soluble components of the dried hardy kiwi fruit (Actinidia arguta), also known as baby kiwi fruit. Hardy kiwi fruit is similar in taste to the common green kiwi fruit, Actinidia deliciosa but is smaller with a fuzzless, smooth skin. The applicant proposes to market its kiwiberry concentrate as a novel food ingredient in a range of food products including beverages, cereal and cereal products, milk and milk products, sugars, preserves and confectionary, and savoury snacks. Approval is sought under Novel Foods Regulation (EC) No. 258/97. 

Legal Backgroud

Before a novel food can be marketed legally in EU it requires a pre-market safety assessment under the Novel Food Regulation (EU) 2015/2283, previously 258/97 (EC). This is the Regulation establishes the legal basis for novel foods and the process for submitting a novel food authorisation(s).

One of the major changes under the revised Regulation, was the centralisation of the authorisation process at the EU level. Prior to this, applications for new novel foods were underwent initial assessment in a Member State to achieve an EU wide authorisation. This application was received by the UK under Regulation 258/97 EC and was assessed by our independent experts the Advisory Committee on novel foods and processes.

Application Status: Withdrawn

Before any new food product can be introduced on the European market, it must be rigorously assessed for safety. In the UK, the assessment of novel foods is carried out by an independent committee of scientists appointed by the Food Standards Agency, the Advisory Committee on Novel Foods and Processes (ACNFP). Following initial discussions by the Committee, this application was withdrawn by the applicant in January 2009.

Application Files