Kiwiberry concentrate is produced by concentrating the hot water soluble components of the dried hardy kiwi fruit (Actinidia arguta), also known as baby kiwi fruit. Hardy kiwi fruit is similar in taste to the common green kiwi fruit, Actinidia deliciosa but is smaller with a fuzzless, smooth skin.
The applicant proposes to market its kiwiberry concentrate as a novel food ingredient in a range of food products including beverages, cereal and cereal products, milk and milk products, sugars, preserves and confectionary, and savoury snacks.
Approval is sought under Novel Foods Regulation (EC) No. 258/97.
Before any new food product can be introduced on the European market, it must be rigorously assessed for safety. In the UK, the assessment of novel foods is carried out by an independent committee of scientists appointed by the Food Standards Agency, the Advisory Committee on Novel Foods and Processes (ACNFP).
Following initial discussions by the Committee, this application was withdrawn by the applicant in January 2009.