The Chia Company has previously claimed equivalence to the authorised chia seeds and can currently market its seeds at levels of up to 5% in bread products. This application is to extend the approval to enable their chia seeds in a number of additional food categories (baked goods, breakfast cereals and fruit nut and seed mixes).
Before any new food product can be introduced on the European market, it must be rigorously assessed for safety. In the UK, the assessment of novel foods is carried out by an independent committee of scientists appointed by the Food Standards Agency, the Advisory Committee on Novel Foods and Processes (ACNFP).
The ACNFP has considered this application and have formulated a positive opinion.